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Fool Me Once was the Internet.

Fool Me Twice would be AI.

We’ve seen what happens when technology grows faster than accountability. The lessons of the internet age are our warning label for the age of AI — and this time, we can’t afford to look away.

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Reliance on Self-Regulation Failed Users

We trusted platforms to do the right thing — and they didn’t.

Platforms scaled to billions before any real oversight existed. By the time harm became undeniable — Cambridge Analytica, teen mental-health crises, election interference — the companies were too powerful to rein in.

They promised self-policing but acted only after advertiser pressure or public tragedy. Meta received 1.1 million reports of under-13 users on Instagram and removed only a fraction.

The Human Cost:

From Cassidy Wolf, a teen survivor of webcam hacking tutorials hosted on YouTube, to Mason Bogard, who died after attempting a viral challenge YouTube refused to remove, we saw what “trust us” really meant.

The AI Parallel:

Today, AI companies ask for the same privilege — voluntary commitments instead of objective standards. Without oversight, history will repeat itself.

Unintended Consequences

When there’s no liability, there’s no accountability.

Platforms profited from illegal activity while claiming to be mere “carriers,” not publishers. Policymakers never imagined that private companies would become the backbone of public life.

The Human Cost:

Coco Arnold, 17, died after buying counterfeit pills laced with fentanyl from a dealer on Instagram. Despite clear evidence, the account reappeared within hours. Instagram faced no consequence.

The AI Parallel:

AI firms are adopting the same playbook — disclaiming responsibility for harmful or illegal outcomes produced by their models.

Teenage girl holding a handful of pills.
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Insufficient Penalties

A fine isn’t a fix when it’s cheaper to break the law.

For trillion-dollar tech companies, billion-dollar fines barely register. When the FTC announced a $5 billion penalty for Facebook, its stock price rose. The lesson? Profit beats punishment

The Human Cost:

Data breaches, mass surveillance, and behavioral manipulation continued unchecked. Users paid the price for corporate impunity.

The AI Parallel:

The same companies that shrugged off those fines are now leading AI, and proposed penalties remain too weak to matter.

Algorithmic Amplification Without Transparency

When outrage equals profit, empathy gets buried.

Social platforms designed their systems to amplify anger — weighing the “angry” reaction five times more than a “like.” Behind closed code, they decided what billions saw, fueling division and despair.

The Human Cost:

Research links algorithmic exposure to spikes in teen anxiety, eating disorders, and suicide.

Gavin Guffey, 17, was targeted by sextortionists who found him through Instagram’s algorithm. After his death, the same scammers used those same tools to target others.

The AI Parallel:

I systems today are even less transparent. Their training data, decision logic, and risk models remain black boxes — invisible to the public and regulators alike.

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Our Mission


We’re building a movement to ensure AI safety, transparency, and accountability are not optional features — they are the foundation of the digital future.


Because we’ve seen what happens when we don’t act.

This time, we won’t be fooled.

Easy-To-Use Tools

Collaborate seamlessly across devices from wherever you may be - whether you're in office, on the go, or making last-minute changes before your next meeting.

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The Issues

We can’t afford another era of inaction. AI policy must start today.

AI offers boundless potential—and real risks. Help build the guardrails that protect innovation, privacy, and democracy.

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